Rita Bhimani, best known as a PR guru for her contribution to the profession for 50 years, is also a columnist, an author of five books, three of them on PR, and an inveterate traveller who started off her journalistic career with an Eating Out column. Her books titled Presence Perfect: Your Protein Boost for Positive Image in 24 doses and Kolkata: India’s Cultural Confluence will be her seventh and eighth and the current book, her sixth, is a tome of travel and taste. All slated to see the light of day in 2025. Rita lives and works in Kolkata, nurturing her PR consultancy firm, Ritam Communications, writing on art, food and people-centric stories, doing select cruises, keeping up a morning walk and exercise regimen, relaxing with her classical piano and chilling with son, Gautam, daughter-in-law Rashi and grandson Raag. Missing in the picture is her golden other, the veteran journalist and writer Kishore Bhimani, who left his crease in 2020.